It’s simple; our operation is extremely lean, efficient, and friendly. We believe in sharing spaces, collaborating with others, saving resources, and eliminating unnecessary costs and processes. In addition, we do not have an inflated brand perception. Compare the Cartier Panthere Ring selling for $23,300 to the Tanari Diamond & Ruby Jaguar Ring selling for $4,030. Our pieces are price appropriate. We do not practice “marking up” only to offer deep discounts. We woefully reject deceptive marketing strategies.
Tanari Jewelry is at the forefront of the holistic fine jewelry movement and we have an obligation to lead with integrity and consciousness. We believe jewelry is an extension of oneself and our connection to the natural world, radiating with positive energy and intention.
From time to time, we offer special sales and discount codes. These usually occur near the end of the year and occasionally to our Newsletter subscribers, followers on social media, guests at parties and at fundraisers. Therefore, when we offer a discount, it’s a really good deal and not the product of an inflated pricing structure. After all, isn’t that what a sale is supposed to be?